Pangu started with a gravel build. Researching frames, we put a SEKA gravel frameset next to its Western-brand equivalent: same geometry, same carbon, same quality control — often the same factory, because the tier-1 manufacturers we work with are the supply chain behind much of Europe's premium bike industry.
The price difference? Two to three times. The extra money bought a logo and a distribution markup — nothing you can feel on the road.
That was the moment: the best bikes are already being made. Most cyclists just don't know it. Pangu was born to share that discovery — to give riders who care about value, performance, and honesty direct access to the same tier-1 engineering, without the brand tax.
Why "Pangu"?
In Chinese mythology, Pangu is the giant who split chaos in two and pushed sky and earth apart. We liked that: our whole job is separating things that never belonged together — the product from the markup, the engineering from the marketing, the myth from the bike.